I was just listening to Token Skeptic #18, and nearly gave myself whiplash with all my nodding in agreement. In my classes, I am known for my opposition to the goal of “raising awareness”; fuzzy, ill-defined concepts like that do more harm than good. Take a page from the success of science, and operationally define the things you wish to change, or it is too easy to either see change where there has been none, or miss real change that has happened while you were off looking at something relatively irrelevant.
Should you set off to “raise awareness”,Expect results to be a mess–I see your good intent, in fairness,But how will you infer success?Such actions claim that educationCures all sort of social ill;That ignorance is motivation;Problems come from lack of will:“If only they could see what we see,Then they’d surely make a change!”Seems so simple, seems so easy…Seems it doesn’t work. How strange.Without a goal that one can measureMeeting it is hard to doAnd though the task may bring you pleasureThat’s not the end which we pursue!Name a target; set your goalIn such a way that, when you’re doneYou’ll know your actions played a role,And bit by bit, the war is won.