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This is the first time I’ve found makeup interesting

Here’s an interesting post on the science behind “SmartShade” foundations, which are marketed as having the magical ability to match your skin tone. How do they work?
Spoilers: They don’t. But the article is still worth reading for the science lesson behind the deception.

Speaking of which, tell me again how these things can be marketed as matching your skin tone when their patent explicitly says they don’t?

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