I am not active on social media but do have an account on Nextdoor, that connects people living in a small geographical area and thus supposedly consists of one’s neighbors. In theory it helps people get to know their neighborhood by sharing information about it. I do not check the feeds that often but occasionally see posts where people report something that they ‘heard’ about and asking if anyone else has too. Some of these posts contain speculations that are bigoted or at least sail close to that line. Sometimes other people call them out on it but often it just disappears into the ether. Some posters seem to see themselves as small-time investigative journalists and deliver ‘scoops’ by being the first to relay some juicy morsel of information, often in the form of a rumor.
Apart from so-called ‘influencers’ who use social media to try to reach huge audiences as part of their business model, most social media users tend to use it largely to communicate with friends, family, and affinity groups of people who share similar interests. This can give a feeling of intimacy, that you are only talking to a small group, and thus one might be more inclined to spread baseless gossip, not realizing that your network is connected to the much larger internet and could, given the right conditions, explode your post into the general public consciousness, if it is picked up and relayed by people with much larger audiences.
That seems to be what happened with the ugly story about Haitians in Springfield, OH eating people’s cats and dogs. The person who first posted a rumor without any evidence on Facebook now regrets what she did.
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