Amazon has become a retail behemoth, driving out much of the retail competition. It did this by providing low prices for an immense array of goods and fast delivery, and with those methods managed to develop a huge customer and supplier base. The way it did that was by selling below cost and offering incentives to sellers and in the process running up huge deficits in the initial years. By those methods, it persuaded manufacturers and other retailers to sell through the site. I read about a company that sold diapers online and was doing well. Amazon tried to buy the company but when the company turned down its offer, Amazon cut the prices of its own diapers well below cost and drove the rival out of business. That kind of tactic is only possible for companies with large cash reserves or huge amounts of venture capital and other financing.
Initially, both manufacturers and consumers got a good deal. But once they all got hooked and Amazon became almost a monopoly, Amazon started squeezing them by raising prices. It is an old trick. Since manufacturers who sold through it had to guarantee that their product would not be available cheaper anywhere else, what they did was raise the price of their product everywhere outside of Amazon to be higher. Someone I know recently went looking for a part to fix his dishwasher. He found that Amazon had the lowest price but that the part at the manufacturer’s own site was a few cents more.
The Federal Trade Commission is currently suing Amazon for this and other monopoly practices.
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