Professional sports in the US is dominated by male teams whose players get the big contracts and media focus and thus are able to build up a big fan base. Soccer is one instance where the women’s teams have been much more successful than the men in international competitions and thus get a lot of attention though this has still not translated into financial parity.
Now it appears that women’s basketball, after a rocky start, is gaining in popularity and not just with female fans.
This season, the W.N.B.A.’s fan base was 57 percent male and 43 percent female, according to statistics provided by the league. Men have actually made up more than half of viewership for years, but they were mostly middle-aged before. Now they’re skewing younger. The number of boys under 18 who watch W.N.B.A. games has grown by 130 percent over the past four years.
…“The quality of the players has definitely gotten better,” said Joe Lacob, the billionaire who owns both the Valkyries and the Warriors. He said 55 percent of ticket holders at the women’s games in San Francisco were male.
The women are gritty and fierce, playing fast and sinking more 3-pointers than ever before.
Lacob sits courtside for most Valkyries games, and his guy friends are constantly asking him for tickets, he said. At one recent game, I spotted several heavily tattooed football players for the 49ers sitting beside him.
“People are not dumb,” Lacob said. “They see that it’s better. It just clicked.”
The Valkyries managed to become the first W.N.B.A. team to sell out all their home games, helping to propel the league to record attendance numbers. When you’re in their arena, the Chase Center, it feels like one big party.