Cricket fans will immediately recognize the name Sachin Tendulkar. Most of them would concede that he is one of the best cricketers of all time but among many Indians the admiration goes much further and he is venerated almost as a god, with even some Hindu temples being dedicated to him and some even referring to him as ‘god’.
Nowhere was this absurd hero worship more apparent than in this article sent to me by a friend. It turns out that Tendulkar had tweeted to British Airways about some complaint that he had about their service. The airline responded with a tweet consisting of an apology and a request for his full name and address so that they could look further into the matter.
This caused an uproar on Twitter with Indian fans being outraged that the airline did not know who Tendulkar was, saying things like “How dare you ask his full name you swines”.
The reactions to the tweet from Indians have bordered on the hysterical, with some people even going so far as to call upon Indian Prime Minister Narendra Modi to call off his UK tour.
Tendulkar has since tweeted that British Airways had “expressed deep regret” and offered to look into his complaints about customer service.
He thanked Twitter users for their “love and support”.
British Airways is currently the top trend on Twitter in India, with even politicians like the former chief minister of Indian-administered Kashmir getting in on the act.
I am disappointed that Tendulkar praised his nutty fans and did not tell them to stop acting like idiots.
Apparently Russian tennis player Maria Sharapova was also pilloried in 2014 when she had the audacity to say that she did not know who Tendulkar was.