An odd problem that Christianity faces in the US is that Jesus is seen as basically a wuss. All that turning-the-other-cheek stuff does not sit well with a country that has a Chuck Norris mindset. This may be partly the reason that churches tend to be predominantly elderly and female.
To appeal to men, I have written before about how some Christian groups have developed worship services that involve all manner of manly activities.
But this may not be enough. What Jesus additionally needs is a physical makeover to make him less effeminate and more appealing to the testosterone-heavy crowd and this billboard that purportedly appeared in Myrtle Beach, SC may be one strategy.
Reports of this billboard date back to the mid-2000 period but I have not been able to confirm that it is real.
Of course, no post on manliness is complete without a video of the Village People singing their hit song Macho Man.