The right-wingers are now outraged by the announcement that BadBunny will be doing the Superbowl halftime show — he’s a Puerto Rican! He sings in Spanish! It’s Reggaeton, and as we all know, that ain’t real music! They’re torn up with anguish, that the music during halftime may not be twangy country music about pickup trucks and beer and unfaithful women. It’s very sad for them. TPUSA announced that they would host an alternative halftime show, but they haven’t provided any details and haven’t any specific artist they would include.
So someone posted a fake playbill listing an epic bunch of conservative artists. People fell for it.

Kid Rock
Ted Nugent
Travis Tritt
Jason Aldean
Aaron Lewis (of Staind)
John Rich
Lee Greenwood
Forgigato Blow
Featuring a guest appearance from MEASLES
That’s a horrible collection of washed-up freaks and fossils, all packed into an imaginary 20 minute show. I like that special guest, which should have given the game away, but I found people actually asking what band Measles was.
It’s all cope. The conservatives are desperate to capture popular culture, but they aren’t popular, and they don’t understand what’s good about music or entertainment.
All of this reflects what is a small ray of hope in our bleak political moment. MAGA’s relationship with pop culture only has two forms: Complete cluelessness and/or resentment that most people think their taste stinks. This matters, because it’s been a truism on the far-right for decades now that capturing the culture is the key to obtaining their larger political goals. MAGA influencers love to repeat, like parrots, Andrew Breitbart’s motto that “politics is downstream from culture.” The Christian right also has a version of this, which Kirk promoted: The “seven mountains mandate,” which holds that is crucial for conservative Christians to control pop culture. Over the years, untold amounts of money have been poured by right-wing donors and investors into remaking the culture in MAGA’s image, in hopes that will turn American hearts toward authoritarianism and evangelical Christianity.
But they are throwing their money to the wind. As I wrote recently, for all the hype around Kirk’s memorial, the actual event didn’t resonate beyond his existing fanbase. Nearly all the performers hailed from the world of worship music; there was nary a nod to what might resonate with people outside white evangelical subculture. This reflects a reality that the mainstream media ignored in the wake of Kirk’s murder. Even though he was widely known on college campuses, due to the ubiquity of his videos falsely promising to dunk on liberal college kids, he wasn’t well-liked. Although 94% of college students said in a recent survey they had heard of Kirk, a full 70% said they didn’t agree with his views.
Their idea of comedy is Joe Rogan and his stable of half-witted hangers-on. The Daily Wire — Ben Shapiro’s company — had a whole entertainment division to make movies and TV shows (remember Lady Ballers?), and it’s disintegrating as we watch. It’s CEO Jeremy Boreing has stepped down, and right now they’re just a money sink for billionaires. They’re coming out with a fantasy series, The Pendragon Cycle, which the teaser trailer reveals to be a series of set pieces of major battles featuring a dozen extras on each side, long slow character portraits, and guys with beards yelling a lot.
I think it’s going to bomb. Boreing decided to trade in the limp humor of his previous effort for taking himself far too seriously, and that doesn’t work.













