The world is changing. For one thing, American Atheists are doing a better and better job of making billboards — less cluttered, cleaner, with a simpler message appropriate to a billboard, yet still wonderfully provocative (This is also, by the way, a great example of how pointed internal criticism can lead to improvements). These are also good examples of targeting the message, to the Jewish and Islamic communities.
Another way the world is changing is that more and more people are pointing these silly online polls out to me, and they’re already skewed in a favorable direction by the time I arrive. Really, it’s weird: 5 years ago, we’d find some mainstream poll and it would initially be insanely anti-atheist, and nowadays they’re usually more closely split. Like this one:
Do you think these billboards are appropriate?
Yes. American Atheists have every right to express their views and do outreach. 55%
No. It’s unnecessary provocation to put the billboards up in religious communities. 43%
Not sure. 2%
That doesn’t mean we shouldn’t make it more insanely biased in favor of the reasonable answer, of course.


