I’m impressed. It takes awesome levels of fuckuppery to achieve this: they convinced a major tech company to invest $300 million in an initiative to oppose #gamergate’s goals.
Intel’s big goal last year was to eliminate conflict minerals from its processors and supply chain, and this year it’s putting some of its money into something completely different: diversity. During its keynote at the Consumer Electronics Show today, Intel CEO Brian Krzanich said the company plans to spend $300 million over the course of the next five years to improve diversity. That goes for both the underrepresentation of women, as well as minorities in the technology industry, something that’s become a hot button topic as technology companies try to diversity their workplaces, and increase the appeal of computer science courses.
As for why this is happening now, Krzanich cited issues faced in gaming and technology over the past year, alluding to Gamergate, which the company became embroiled in following an advertising snafu. At the time, the company said "Intel believes men and women should be treated the same. And, diversity is an integral part of our corporate strategy and vision with commitments to improve the diversity of our workforce." Today, Krzanich elaborated on that by saying Intel’s own internal goal was to reach what he referred to as a "full representation in all levels" in its workforce by 2020. That not only includes its rank and file, but at the executive level as well.
It reminds me of circumstances a few years ago when a few strident anti-feminists blew up over conferences having conduct policies…and then conferences all started having those policies as a matter of course. Only in this case, we’re talking a $300 million rebuff.
I think it’s a matter of consciousness-raising…raising the consciousness that opponents of these sorts of sensible progressive ideas are ridiculous morons.