The new American Atheist billboard designs are now online, and I don’t want to disappoint Dave Silverman, so I’ll give my usual review: better than the last set, but still needs work.
Stuff I like: it’s a strong, assertive message, and that’s what I want from AA. The “Atheism: Simply Reasonable” slogan is clear, short, punchy. They’ve gotten away, mostly, from the blocky multi-colored Mondrian look of previous signs.
Stuff I don’t like: the text on the left is 5 lines long. That’s too much for a billboard. The central image is sort of arbitrary — it says religion is silly, but it doesn’t contribute much to the message on the left. The other billboard, on Mormonism, is worse in this regard; why is there a guy in his underwear there? Really, on a billboard, everything must be distilled down to deliver one clear, simple argument.
I know Dave is rolling his eyes right now and wondering why he’s even trying to lead those fractious, critical atheists at all…wouldn’t sheep be so much easier?