What is really important

the total number of hours consumed by Angry Birds players world-wide is roughly 200 million minutes a DAY, which translates into 1.2 billion hours a year. To compare, all person-hours spent creating and updating Wikipedia totals about 100 million hours over the entire life span of Wikipedia.

The rest of the article is an interesting analysis of what makes Angry Birds addictive. I found it persuasive, anyway: I’ve never played it, and now I never will, just like I’ll never try that first taste of cocaine.