I think Lees’ criticism is… just damned silly. Yes, I get the critique of the “another strong woman” nonsense, but the idea behind this move in the comic is that Thor is a particular ROLE — a warrior deity — that a woman can fill as effectively as a man. The quoted passage about “Lady Thor,” “Thorita” and so on (which I’m confident has nothing to do with a transgender Eurovision contestant) is simply writer Jason Aaron explicitly saying that he is NOT going down the route of remaking the character in pink and fluff and ribbons and offensive feminine stereotypes just because said warrior deity is going to be a woman instead of a man in the upcoming reboot.
And although it would be nice if he could go without saying so at all, Marvel is making the announcement of the comic in *this* world, not a hypothetical possible world where no one would ever think that was something that might happen: Aaron mentioning such stereotypes to make it clear that he rejects them should not be used to infer that HE is inclined to think that way automatically; he just knows there are lots of sexist nerd-boys out there who will make that sort of criticism, and he is clearly (if perhaps a little clumsily) anticipating and responding to such criticisms.
It’s one thing to be annoyed that the only way women are portrayed positively in so much fiction is by being remade into a “man” as viewed by traditional, narrow gender-binary stereotypes. It’s another thing — a strange, foolish, axe-grindy sort of thing in my view — to single out a superhero comic about a warrior deity who wields a lightning-flinging warhammer against foes as a specific target in such a critique about those general patterns. There definitely SHOULD be more positive portrayals of women in media who aren’t just a gender-bent version of a stereotypical “masculine” hero; but that doesn’t logically entail that it’s always and necessarily wrong-headed and harmful and stereotype-perpetuating to portray women who do have some of those qualities. (Is “Aliens” less feminist because it’s an action movie whose women are portrayed as tough and capable of violence? I don’t think so.)
I found it especially amusing that Lees mentioned possible future movies in the context of this particular critique. Did she actually see “Thor”? In the first movie, the title character regains his divine power and the right to wield Mjolner when he learns not to be a macho, arrogant, violence-is-the-answer-no-matter-the-question, self-involved asshole, and instead demonstrates caring, compassion, and a willingness sacrifice his own interests for the welfare of others — you know, genuinely good human qualities often derided as “feminine”? That’s exactly the sort of narrow-gender-role-defying narrative Lees should be able to get behind, if she weren’t so busy putting axe to grindstone. (Mind you, that transformation happens far too quickly, and is undermined by being a part of a cliche woman-in-peril/love story narrative; I’m not saying it’s thought-provoking feminist cinema. But the story DOES make the unsubtle and explicit point that when Thor is a stereotypical macho-man type, he ISN’T really a good person or a hero to be admired — even though many DO admire him.)