In an effort to improve its image using social media, megabank JP Morgan Chase invited people on social media to tweet questions to them in advance using the hashtag #AskJPM and that Vice Chairman Jimmy Lee would take an hour to answer them.
Clearly they were not expecting this and they later tweeted “Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board.”
Jamie Dimon’s #AskJPM Twitter-tastrophe highlights how far his firm’s once-storied post-crisis reputation has plummeted.
JPMorgan Chase, already dealing with at least eight Justice Department probes, found itself Thursday enduring a second day of public ridicule over its decision to invite the public to tweet questions to a top executive.
“This isn’t just tone deaf, this is stupid,” said Paul Argenti, a Communications professor at Dartmouth College. “To do this when everyone is thinking of them in the worst possible light is just as dumb as can be,” Argenti offered.
I think that these big banksters don’t quite realize how much anger there is out there for what they have been doing. They seem to think that the problem is that they are misunderstood when the real problem is that people understand only too well what they have been up to.