I do not suffer from jet lag that much but I have friends who suffer terribly. I ascribe my greater tolerance to my belief that a prime cause is tiredness during the long flight and so make it a point to sleep as much as possible on the plane, which I am fortunately able to do. Some people find it very hard to sleep and watch a lot of inflight films which may make the even more tired. I have also experienced that traveling west is easier than traveling east and I put that down to the fact that going west results in the day-night cycle becoming stretched out and so one has longer nights and can more sleep.
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