In the UK, Nigel Farage is under fire for having made Cameo videos that featured him making controversial statements.

The Guardian’s unearthing of Farage’s videos has raised questions about his relationship with the far right and who he is willing to take money from. Farage charged £155 for one video he made in 2025 for a man he was told had received a 16-month sentence for his involvement in a far-right riot. Despite knowing that the man had been convicted over his role in the disorder, the Reform leader recorded a supportive message for him, telling the man “I’m with you”.
…

Farage was paid £141 for another video in which he promoted an event by a Canadian neo-Nazi group, which used the clip in propaganda alongside fascist salutes and antisemitic imagery. Farage called the event “the best thing that ever happened”. The video was removed from Cameo’s website after the Guardian’s story.

As a result of the revelations, his account says that he no longer is accepting any offers.

Cameo is a site that enables you to pay for celebrities to make personalized videos where they say things that you want them to say, if they are willing to do so. The usual requests are as gifts to friends to wish them on their birthdays or anniversaries or similar things. But clearly some are pushing other agendas.

I can understand why minor celebrities might sign up to do them, since it provides some easy money as a side hustle. If there are suckers out there willing to pay for people to utter some words, there will be those who are willing to oblige. What I can’t understand is the appeal for the buyer of the message and the intended recipient. Would the person you are seeking to impress really be flattered by getting a personalized message from some has-been B or C lister who was paid to give it and has absolutely no idea who you are and does not give a damn about you?

I can sort of understand if you knew the celebrity personally and they recorded the video as a favor to you. Then the recipient may be impressed that you knew them well-enough that they would do this for you. So this would be of benefit to you,

But otherwise it seems really tacky to me.

I guess I just don’t understand the thrill that some people feel when a sort-of celebrity mentions their name, even if they had to be paid to do so.