Cold-FX, a drugstore remedy hawked by Canadian fashion icon Don Cherry, is the subject of a lawsuit alleging the makers “ignored their own research and misled consumers about the short-term effectiveness of the popular cold and flu remedy”. Cold-FX is basically just some sort of ginseng extract, although they give it the fancy name “CVT-E002”. The suit was brought by Don Harrison of Vancouver Island.
Questions about the efficacy of Cold-FX have been raised for years.
Whether or not the claims of Cold-FX are false — nothing has been proven in court yet — there is no question that there is a lot of fraud in the over-the-counter pharmacy market, including worthless homeopathic remedies marketed as being effective against a wide variety of illnesses.
Hopefully this lawsuit, whether it succeeds or not, will make pharmaceutical companies much more diligent about ensuring the veracity of their claims.