Good work, design team!
After 52 years of fruitful ministry, the Institute for Creation Research is renewing its commitment to rigorous scientific research that affirms the truth of Scripture. As a staff, we’re delighted to reveal a new logo that reflects our mission and highlights an exciting field of research.
It certainly does reflect their mission and their rigorous scientific research.
They’ve got it backwards. That’s a left-handed spiral, DNA has a right-handed spiral.
Kudos!
(This is a fairly common mistake in commercial art, but it’s a bit incongruous in an organization that’s bragging about their scientific rigor.)*
*(Which they lack, anyway.)
larpar says
“They’ve got it backwards.” – Sounds about right.
PaulBC says
Maybe it is subtle homage to Through the Looking Glass, the alternative universe in which creationism is science. Lewis Carroll’s Humpty Dumpty captures the spirit of many creationist arguments (especially ones about “entropy” and “information”):
I admit this isn’t the kind of thing that jumps out at me, but after looking for examples, I found a more detailed explanation of how to draw a double helix.
Rich Woods says
…the fruits all being rotten durians.
chrislawson says
Also there’s no major and minor grooves.
birgerjohansson says
The double helix in Prometheus was also backwards.
raven says
They got that wrong too.
US xianity is now losing 2 million members a year.
50 years ago, the percentage of xians in the USA was over 90%.
It is now 65% according to the 2020 Pew poll.
US xianity is on trend to fall below 50% around 2035.
Ray Ceeya says
This is what happens when you hire a graphic designer who has no clue how bio-chem works.
Ray Ceeya says
IDEA: A compilation of DNA depictions in movies and TV that have it backwards.
Ray Ceeya says
I know Jurassic Park got it really wrong. DNA definitely doesn’t have eyeballs and tiny hands.
chrislawson says
@5– as was the whole movie.
Walter Solomon says
I already know the answer but has ICR’s half century plus of research led to any useful, groundbreaking discoveries? I’m sure focusing on their logo will lead to much “fruitful” research in the coming years.
rsmith says
Question for the science exam:
So will they;
(a) ignore any evidence that invalidates scripture
(b) fudge their results until they affirm scripture
(c) engage in pseudoscience and outright lies
(d) all of the above
gardengnome says
Talk about a ‘twisted’ view…
fredfile says
Wonderful a scientific approach with built in confirmation bias!
billseymour says
Crafting arguments given conclusions. They’d probably make more money as lawyers.
Reginald Selkirk says
Z-DNA?
fergl says
Its not science when you already know the answers.
timgueguen says
It makes me think of some of the dental clinics logos in my neck of the woods. Same sort of colouring, but of course they feature a stylised tooth instead of DNA.
R. L. Foster says
The only thing missing is ‘New and Improved!’
stroppy says
There are plenty of designers out there who happily sell their souls to the devil.
Also artists are not scientists, with maybe the exception of some scientific illustrators (and even then), they need to be supervised. Things tend to go better when jobs are approached as a collaboration anyway, no matter what the subject.
Matt G says
Chris @4- In fairness, they are also missing major and minor grooves in their cerebra….
bcw bcw says
It is interesting that DNA uses the same rotation direction as nuts and bolts. Clearly designed to work with standard nano-screwdrivers.
PaulBC says
“Just because a helix has a groove don’t make it in the groove.”
One thing that’s always driven me to distraction is that right-handed is counterclockwise (which Brits insist on calling anticlockwise but that’s for another day). I guess because that’s how your righthand fingers turn when you point your thumb up (right hand rule). Positive angles also go counterclockwise in the usual case. Maybe clocks really just have it wrong. Twelve should be placed at 6 o’clock and the hand could move to the right starting at midnight. We would call that clockwise and then everyone could agree on what’s normal. (Except by then everyone will be reading the time off their phone anyway.)
blf says
Some analogue dozenal (duodecimal, or base 12) clocks do place 6 at 12 o’clock, and either 0 or 10 (twelve) at 6 o’clock, but all the ones I’ve seen, which one exception, go the clockwise direction. That one exception is A duodecimal clock. Bonus: starts with zero, and goes widdershins (“counterclockwise”) from the right, like a polar graph, which has 0 at 3 o’clock.
And then, some dozenal clocks have, as I recall, 72 minutes per hour. Plus, or course, there’s no agreement on how ten and eleven should be written (see the first link).
David says
That logo makes it look like ICR is a parent organization and Institute for Creation Research is a division. Similar to NOAA/National Weather Service.
I just assume the “ICR” stands for Insane Clown Rejects or something similar: “Fucking evolution! How does it work??!”
Ted Lawry says
Just noticed this on the ID website: their posts on “intelligent design” have this cute little left handed double helix logo!