Heather Armstrong, better known as Dooce, is a mommy-blogger — she writes stories about her family and personal life — and she’s giving up the game for a surprising reason. Not because of the trolls (although there’s some of that) but because keeping her advertisers has been a pain in the butt.
The problem, Armstrong says, was that because she felt so beholden to them, she was agreeing to do just about anything to keep the advertisers happy.
“What happened over the last couple of years is the brands have been given a lot more say and a lot more control than they did when I was starting out,” Armstrong said.
“At the beginning, it was, ‘We’re just gonna put the logo at the end of the post. Write something around this.’ … And then it was, ‘Well, actually, we need you to show pictures of the product”. And then it was, ‘We need you to show the product.’ And then it was, ‘We need your kids involved in the post.’”
Wait, what? I’ve never been asked to personally endorse or build an article around the annoying items that we get as advertisements. No wonder we’re not rolling in the big bucks here!
Good for Armstrong for refusing to put up with it, but I’m wondering now how we’d handle it if FtB decided to sell out. Can you imagine the makers of homeopathic medicines, or shills for Bible colleges, asking me to show the product in an article or bring in a heartworming (not a typo) story featuring my godless, snarky kids? Not gonna happen. First try in which I mention some of our advertisers, they’d be frantically phoning me up to never mention their company name again…hey. HEY. I just had an IDEA.
Got something you want to bring to the public attention? I’ll start talking on the blog about your fantastically godless, liberal, feminist hair gel…wait a minute. What’s that poking out of the side of my laptop?
I didn’t know companies could transmit $100 bills through HDMI ports. That’s kind of cool. And a very fast response, Nameless Company That I Shall Never Ever Mention on the Blog Ever Again.