I don’t follow US sports, and especially not the commercial vehicle claiming to be a sport, that NFL is, so I don’t really know how big a name Kirk Cousins is, but being a quarterback on a NFL team does give you a certain reach, no matter how good you are. This is why it is rather bad that Kirk Cousins has been saying stuff that is clearly anti-vaccination. It turns out that one of his sponsors, the Holland Hospital in Michigan feels the same way.
Michigan hospital ends relationship with Kirk Cousins after anti-vaccination remarks
“While we acknowledge that each person is entitled to their own viewpoints, those who speak on our behalf must support messages that align with the hospital’s position on matters of vital importance to individual and community health,” the hospital’s statement on the matter read. “For this reason, Holland Hospital will discontinue using Kirk Cousins as our spokesperson for now. We are proud of our association with Kirk. He embodies many values we respect and share as part of our work culture. However, we must be certain that our communications about COVID vaccination are consistent and unequivocal.
“Evidence also indicates that vaccinated individuals may be less likely to carry and transmit the virus to others including children, family members and friends,” the statement said. “For these reasons, Holland Hospital has and will continue to strongly recommend the COVID vaccine to those who are eligible to receive it.”
It is a pity that they feel the need to sugarcoat the breakup, instead of just saying that having using Kirk Cousins as a spokesperson was a mistake, given his anti-science and anti-evidence stance on health care and disease prevention.
Kirk Cousins is not the only sportsperson who has made dangerous remarks about COVID-19 and vaccinations, and I hope more companies will take the lead from Holland Hospital, and distance themselves from people promoting dangerous views.
Marcus Ranum says
I agree; they should have been more open about their reasoning. “We hired him without realizing he’s an idiot and apparently nobody asked him the obvious questions like, ‘can you pour piss out of a boot with the instructions printed on the bottom?'”
I wouldn’t call it “sugar-coated.” They clearly said that his message conflicted with the hospital’s core mission, and that was in fact the issue. It’s like a spokesman for Nike publically saying he thinks Nike is no good and people should buy Adidas instead.