Mar 07 2012

Luxury and…a cloaking device?

Much as I hate to be a sucker for someone else’s marketing, this is just too cool.

[As] part of a marketing plan to call attention to its zero-emissions F-Cell model, the German marque swathed a side of one in LEDs to give it the ultimate in camouflage. You see, in addition to that makeshift display, a Canon 5D Mark II was mounted on the other side of the car so that video of its surroundings could be shown on the LED bodywork — rendering the car all but invisible to onlookers, as long as they’re staring at the left side, of course. Go ahead, head on down to see the magic of digital camo for yourself in the video after the break.

via Mercedes slaps sheet of LEDs on the side of an F-Cell, turns car into a chameleon — Engadget.


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  1. 1

    Okay, that is cool.

  2. 2
    Desert Son, OM

    “They can’t have disappeared. No luxury family sedan that small has a cloaking device!”

    -Captain Needa, The Baden-W├╝rttemberg Auto Empire Strikes Back

    Still learning,


  3. 3

    Invisible? I’d say, “differently visible.”

  4. 4

    Just think what that would do to traffic accident rates if that was a permanent feature!

  5. 5

    Just think up the idea was pretty clever…

  6. 6
    Raging Bee

    So we hate those uppity unionized American workers so much we’d rather import cars from the Romulan Empire?

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