Each year, the Thanksgiving holiday is ruined by the revolting attention that the media pays to the retail industry in the days immediately following Thanksgiving. They wallow in stories of sales, of early-bird shoppers on Friday lining up in the cold at 4:00am to get bargains, fighting with other shoppers to grab sale items, people getting trampled in the crush, the long lines at cash registers, the year’s “hot” gift items, and the breathless reports of how much was spent and what it predicts for the future of the economy. The media eggs on this process by giving enormous amounts of coverage to people going shopping, a non-news event if there ever was one, adding cute names like “Black Friday” and more recently “Cyber Monday.”
Frankly, I find this obsessive focus on consumption disgusting. In fact, I would gladly skip directly from Thanksgiving to Christmas, because the intervening period seems to me to be just one long orgy of consumerism in which spending money is the goal. The whole point of the Christmas holiday seems to have become one in which people are made to feel guilty if they are not spending vast amounts of time and money in finding gifts for others. There is an air of forced jollity that is jarring, quite in contrast to the genuine warmth of Thanksgiving. And it just seems to stress people out.
Since I grew up in a country where people were encouraged to be frugal, often out of necessity, I still find it disquieting to be urged to spend as if it were somehow my duty to go broke in order to shore up the retail industry and help “grow the economy.” I still don’t understand that concept. An economy that is based on people buying what they do not need or can even afford seems to me to be inherently unsustainable, if not downright morally offensive.
There is a curious schizophrenic attitude one finds in the media to this consumption. On the one hand people bemoan the fact that the savings rate in the US is so low that the country has to borrow from overseas to meet its investment needs, that individual Americans are not saving enough for retirement, that they are living beyond their means because of easy access to credit, and that personal bankruptcies are on the rise. The current sub-prime mortgage debacle has been caused by people being urged to pay more for houses than they could afford, and now many face foreclosure and homelessness.
On the other hand, the media gleefully cheerleads when it is reported that people are going shopping, since this is supposed to be a ‘consumer economy’, and the stock market goes up when retail sales are high.
I don’t get it. Apart from the fact that buying stuff other than to meet a direct need is simply wasteful, surely people must realize that we live in a world of finite resources, not just of fossilized energy but of minerals and other raw materials and even fresh water. Surely we should be cutting back on consumption so that we can leave something for future generations?
We are using up resources like there is no tomorrow and I am amazed that people don’t see the disastrous consequences of this. It is not even a long-term issue since the resources crunch will start to manifest itself in around thirty years or so. I know that the ‘end-timers’, the rapturists and the like who think that the world is on the verge of coming to an end see this problem (and that of global warming) as nothing to worry about since Jesus will return very soon. But what about the others? Is it that religious people think that since we are special in the eyes of god, he will somehow pull a miracle out of his hat and save us from our profligate selves?
To me the long-term problem faced by the Earth having finite resources is so obvious that I am amazed that we are not doing anything drastic about it. Here is a suggestion to start. We begin by boycotting Black Friday, staying at home and enjoying a quiet day. We should also decide that we will only buy Christmas gifts for children under twelve years of age, and then too just a few simple things, rather than the expensive “must have” items that advertisers thrust on us. We must force a shift from a consumer economy to a sustainable economy
And we use the holidays mainly to spend time with people, enjoying the old-fashioned art of socializing.
POST SCRIPT: High finance explained
I have to admit that the world of high finance baffles me by its seeming irrationality. Two British comedians give the best explanation I have heard so far about the volatile stock market and the sub-prime mortgage crisis.