The propaganda machine-4: Major developments in its creation

(For previous posts in this series, see here.)

The third tier pundits are a byproduct of five significant developments in media ownership and control.

The first is the rise of 24/7 cable news networks that has created a voracious demand for people to fill all that airtime. There is just not enough real news to report, and creating good investigative reports on important topics costs money which eats into profits. There is a limit to how much time one can spend on celebrity gossip. Even coverage of Britney Spears can get stale. The supply of attractive young women who go missing, another source of endless cable news media fascination, is also limited. As a result, the cable news networks depend heavily on talk shows since having people give opinions costs little money. But the people who have studied issues in depth and have informed opinions based on deep knowledge tend to be academics but they have jobs that require them to teach and do research and thus are not readily available at a moment’s notice to come and talk about the day’s events, assuming they even wanted to. This leaves a niche for a large number of professional pundits whose job is to be at the media’s beck and call. The third tier pundits fill that niche.
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The propaganda machine-3: The third tier pundits’ role and purpose

(For previous posts in this series, see here.)

In my previous post in this series, I described the kinds of arguments put out by some of the better-known third tier pundits. You can probably discern a characteristic common to all of them. They start by identifying an enemy (people or ideas) and then throw everything at it, using any spurious argument they can think up, hoping that something will stick. Their purpose seems to be to fill the airways and print media with noise and confusion. The idea is not to make a cogent case but to create a fog through which the public is encouraged to see the designated enemy as vaguely disreputable even if no one can say exactly why. One enemy they have agreed upon is ‘liberal’, a word with an honorable ancestry but now so muddied that they can use it in almost any way they like. So they assert that liberals are weak, fascistic, atheistic, immoral, anti-American, terrorist-loving appeasers. It does not even matter if their assertions contradict one another. The third tier pundits are glib and have a superficial cleverness that seems to be convincing to some people but they lack good rhetorical forensic skills, instead using the equivalents of sledgehammers.
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The propaganda machine-2: Examples of third tier pundit work

(For previous posts in this series, see here.)

One does not have to go very deep to understand why third tier pundits are not worth spending much time on. In making my criticisms of them, I have to confess that I do not take the time to read these people’s books, so readers will have to take that into account in weighing my comments on them. Fortunately there are people among the first-tier pundits and other commentators who freely and voluntarily take on this truly thankless task and document the bankruptcy of these people and their ideas. You couldn’t pay me enough to waste my time reading their books when there are so many worthwhile books to read. I have read enough articles written by them and about them and watched some interviews, sufficient I think to judge their caliber. It is of course theoretically possible that if I spend the hours necessary to wade through all the prolific output of these third tier pundits, I may find that they have produced works of extreme profundity and elegance that their critics have overlooked. But given the evidence from their other works, I would put the chances of that about as close to zero as you can imagine.
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The propaganda machine-1: The third tier pundits

When I was interviewed recently on Blog Talk Radio about my 2005 posts about the people I call third tier pundits and the baleful influence that they have on political discourse, I didn’t really have the time to go more deeply into how it is that they got to play the particular role they currently play. It would be a mistake to think that they are merely the flotsam brought to the surface by media currents. They play a vacuous but integral part in a propaganda machine.

Third tier pundits are those people who occupy almost the bottom rung of the punditry world, the value of their contributions rising just barely above that of the people who write graffiti on bathroom walls. The most prominent examples of this species are people like Michelle Malkin, Ann Coulter, Jonah Goldberg, and Dinesh D’Souza but unfortunately there are many, many more. In fact, it seems like there is a seemingly endless supply of such people, available at a moment’s notice to appear on TV and radio and fill up newspaper op-ed space or the shelves of bookstores, spouting a predictable line of nonsense. But while they add little, they fill a significant niche in the media world and it is interesting to see what the purpose of that niche is and how they fit into the overall structure of the media. As Jonathan Schwarz says about the whole species:
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The rise of Tim Russert and the decline of journalism

I watched the Democratic primary debate held in Cleveland on Tuesday. It was the first debate I had watched live so far during the primary season. Who do I think won? I think such questions are meaningless. These kinds of debates are not meant to provide that kind of result.

But the losers of these debates are quite easy to pick: they are usually the moderators. What I hate about these debates is not the candidates’ performance (they actually come off quite well) but the moderators, who come across as preening and vain and self-important, and who seem to think that the debates are all about them.

And of that breed, there is no doubt that Tim Russert is the most obnoxious. No one epitomizes all the problems of modern journalism better than him. His shtick is really wearing thin. He often makes it a point to refer to himself as just a ‘blue-collar boy from Buffalo’, as if that makes him an outsider, just like you and me, a regular, working class guy like his daddy, so that we will overlook the fact that he is a well-connected Washington insider, a consummate Villager, someone who is completely at home with the moneyed-classes that rule the country.
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CNN, Michael Moore, Sicko, and fact-checking as propaganda tool

(For previous posts on the topic of health care, see here.)

All Michael Moore’s films deal with very serious topics in ways that are both informative and entertaining. His films have dealt with corporate greed, violence in society, the Iraq war, and now the health industry. Along with Robert Greenwald’s Brave New Films, he provides a perspective and viewpoint that is almost completely absent from the mainstream media.
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How I almost changed the face of TV

Recently I received a letter from a company called Television Preview. In big block caps, it said the following:

DEAR TELEVIEWER:

YOU HAVE BEEN SELECTED TO PARTICIPATE IN A SURVEY WHOSE FINDINGS WILL DIRECTLY INFLUENCE WHAT YOU SEE ON TELEVISION IN THE FUTURE.

YOU HAVE BEEN SELECTED TO EVALUATE NOT-YET RELEASED TELEVISION MATERIAL THAT IS BEING CONSIDERED FOR NATIONWIDE BROADCAST.

YOU HAVE BEEN SELECTED TO HELP REPRESENT TELEVISION VIEWING PREFERENCES OF THE ENTIRE COUNTRY.

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How the media patronizes us

The presidential election campaign for 2008 has already started with a whole host of declared and undeclared candidates running. George Bush’s performance seem to have persuaded people that anyone can do a better job than him.

On the Democratic side, we have Joe Biden, Hillary Clinton, Christopher Dodd, John Edwards, Mike Gravel, Dennis Kucinich, Barack Obama, and Bill Richardson. (Tom Vilsack has already dropped out.)

On the Republican side, there is Rudy Giuliani, Duncan Hunter, John McCain, Ron Paul, Mitt Romney, Tom Tancredo, and possibly Newt Gingrich, Chuck Hagel, and Fred Thompson.

All the candidates face stiff hurdles in getting their respective nominations. But the reality is that almost all of them have no chance. It is not because they are not good candidates or are incapable of being president or have unsavory histories but because they have two inter-related issues that work against them right form the start.

One of those issues is the ability to raise money. It requires a lot of money to run a presidential campaign. This is something that everyone is aware of. The less obvious but related issue is that the media has already made a judgment about who is ‘worthy’ and capable of being president and some of the candidates have already been written off. The coverage of their campaigns will reflect this bias against them and this will adversely affect those candidates’ ability to raise money and gain name recognition.

It is clear that the media has already chosen the following as the ‘viable’ candidates based on nothing more than their own preferences. For Democrats they are Clinton, Obama, and Edwards. For the Republicans, they are Giuliani, McCain, and Romney.

The media will be either dismissive of the others, or treat them as distractions, or use them as fodder to provide ‘color’ to the campaigns. For example, Michael McIntyre says Kucinich’s in his ‘Tipoff’ column in the Plain Dealer on January 20, 2007 described Kucinich’s campaign as ‘futile.’ On what basis? He does not say. The fact is that Kucinich and Paul are the only Congresspeople running for president who had the foresight to vote against the Authorization for Use of Military Force Against Iraq Resolution of 2002, the disastrous law that George Bush used to wage his illegal and immoral invasion of Iraq. But that seems to count for nothing in the minds of the media who continue to give prominence to the politicians and pundits who have been consistently wrong on everything concerning this war. (Obama was also against the war but not in Congress at that time.)

This is not a new phenomenon. The pack of media journalists that follow campaigns as a group has long tended to decide early on which candidates ‘deserve’ serious consideration, or even are worthy of being president and slant their coverage accordingly. Jonathan Schwarz describes an experience he had many years ago that illustrated to him that “the government and corporate media self-consciously see themselves as a governing elite that runs things hand in hand.”

Washington Post columnist Richard Cohen came to talk at Yale in 1988, just after I arrived. Following schmancy Yale tradition, he had tea with a small group of students and then ate dinner with an even smaller group. I weaseled my way into attending.

Gary Hart had recently flamed out in the ’88 presidential race because of Donna Rice. And at dinner Cohen told all us fresh-faced, ambitious, grotty youths this:

The Washington press corps had specifically tried to push Hart out of the race. It wasn’t because Hart had had extramarital affairs—everyone knew this was the norm rather than the exception among politicians. So Hart wasn’t at all unusual in this respect. Instead, Cohen said, it was because the press corps felt that Hart was “weird” and “flaky” and shouldn’t be president. And when the Donna Rice stuff happened, they saw their opening and went after him.

(I wish I remembered more about what Cohen said about the specific gripe of the press corps with Hart, but I don’t think he revealed many details.)

At the time, I remember thinking this:

1. How interesting that the DC press corps knows grimy details about lots of politicians but only chooses to tell the great unwashed when they decide it’s appropriate.

2. How interesting that the DC press corps feels it’s their place to make decisions for the rest of America; ie, rather than laying out the evidence that Hart was weird, flaky, etc., and letting Americans decide whether they cared, they decided run-of-the-mill citizens couldn’t be trusted to make the correct evaluation.

3. How interesting that Cohen felt it was appropriate to tell all this to a small group of fresh-faced, ambitious, grotty Yale youths, but not to the outside world. And how interesting that we were being socialized into thinking this was normal.
. . .
If you’re not part of their little charmed circle, believe me, all your worst suspicions about them are true. They do think you’re stupid. They do lie to you. They do hate and fear you. Most importantly, they think you can’t be trusted with the things they know—because if you did know them, you’d go nuts and break America.

CBS News’s Dick Meyer confirms the fact that the media often decides to not tell the public the truth about political leaders:

This is a story I should have written 12 years ago when the “Contract with America” Republicans captured the House in 1994. I apologize.

Really, it’s just a simple thesis: The men who ran the Republican Party in the House of Representatives for the past 12 years were a group of weirdos. Together, they comprised one of the oddest legislative power cliques in our history. And for 12 years, the media didn’t call a duck a duck, because that’s not something we’re supposed to do.

The situation now is not unlike that which existed earlier when Thomas Jefferson said:

Men by their constitutions are naturally divided into two parties: 1. Those who fear and distrust the people, and wish to draw all powers from them into the hands of the higher classes. 2. Those who identify themselves with the people, have confidence in them, cherish and consider them as the most honest and safe, although not the most wise depository of the public interests.

It seems clear to me that the members of the mainstream media and the political classes today tends to fall into the first group. But for a healthy democracy, it is important that we advocate belonging to the second group. This is why I think that citizenship means that we do not accept what is given to us by the media but be active seekers of knowledge.

The creeping immorality in public discourse

Sometimes I wonder what passes for brains and morals among some of our so-called ‘respected’ journalists. Take Ted Koppel, former host of ABC’s Nightline and now an analyst for NPR. In a recent op-ed in the International Herald Tribune, he starts by taking a fairly sensible stand, that any sanctions imposed against Iran can be easily subverted and that the US does not have a realistic chance of preventing that country from obtaining nuclear weapons if it is determined to do so. Koppel says “What, then, can the United States do to prevent Iran from developing nuclear technology? Little or nothing. Washington should instead bow to the inevitable.” He continues: “If Iran is bound and determined to have nuclear weapons, let it.”
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Taking the baton from Molly Ivins

Journalist Molly Ivins died of cancer last week at the age of 62. I was a regular reader of her monthly columns in The Progressive magazine. There have been many marvelous remembrances of her all over the media. Paul Krugman had a good article on Molly’s ability to see right through bogus arguments, and nowhere was this skill more visible than in her columns about the Iraq war. As Krugman says:
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