(For previous posts in this series, see here.)
The third tier pundits are a byproduct of five significant developments in media ownership and control.
The first is the rise of 24/7 cable news networks that has created a voracious demand for people to fill all that airtime. There is just not enough real news to report, and creating good investigative reports on important topics costs money which eats into profits. There is a limit to how much time one can spend on celebrity gossip. Even coverage of Britney Spears can get stale. The supply of attractive young women who go missing, another source of endless cable news media fascination, is also limited. As a result, the cable news networks depend heavily on talk shows since having people give opinions costs little money. But the people who have studied issues in depth and have informed opinions based on deep knowledge tend to be academics but they have jobs that require them to teach and do research and thus are not readily available at a moment’s notice to come and talk about the day’s events, assuming they even wanted to. This leaves a niche for a large number of professional pundits whose job is to be at the media’s beck and call. The third tier pundits fill that niche.
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