“The Fourth Estate” -- How many people could name the first three states? Wikipedia
The derivation of the term fourth estate arises from the traditional European concept of the three estates of the realm: the clergy, the nobility, and the commoners. The equivalent term “fourth power” is somewhat uncommon in English, but it is used in many European languages, including German (Vierte Gewalt), Spanish (Cuarto poder), and French (Quatrième pouvoir), to refer to a government’s separation of powers into legislative, executive, and judicial branches. ..
Disappointed not to see an idealistic rookie being lectured on the job of newspapers: To sell an audience to the real customers — the advertisers, by luring mug punters in with a misleading headline and a story which is really only there to convince them they are the ones who are paying for all this.
Yup.
“The Fourth Estate” -- How many people could name the first three states?
Wikipedia
Disappointed not to see an idealistic rookie being lectured on the job of newspapers: To sell an audience to the real customers — the advertisers, by luring mug punters in with a misleading headline and a story which is really only there to convince them they are the ones who are paying for all this.