Racial slurs are horrible things (as are gender and sexual ones) and cover a wide range of people. But Michael Mark Cohen, a professor of American Studies and African American Studies at the University of California Berkeley and who describes himself as white and middle-class, noticed that there is one group of people who do not suffer from having one assigned to them.
When he asks the students in his class to yell out racial slurs aimed at white people, after an embarrassed pause he gets terms like “cracker”, “redneck”, “hillbilly”, “trailer trash”, or “white trash,” all of which have class overtones and are aimed at poor white people. Rich white men seem to be safe from racial slurs so he set out to find one that would fill that niche. And he thinks he has found one that fits the bill.
Of course, what we should be doing is de-escalating the use of racial slurs, not escalating this particualr arms race so I am not sure that he is doing society any favors. And to be fair, I think that is not really what he is proposing. He seems to be using that as a jumping point for a look at the interesting look at the history and sociology of racial slurs and the way it intersects with class and privilege, which is what I think his article is really about.
I just remembered this old sketch with Richard Pryor and Chevy Chase. It ran in 1975 and was unbleeped on network television.