In a previous post, I seemed to be taking two contradictory positions. On the one hand, I argued that Third-Tier Punditsâ„¢ (of the Jonah Goldberg, Ann Coulter, Michelle Malkin variety) contribute almost nothing valuable to the public discourse. On the other hand, I argued that they should be countered. So why should we waste time on people who have little to say?

The answer is that though they add nothing to the public debates, they do subtract a lot. To understand this point, let’s start with historian Juan Cole, author of the invaluable blog Informed Comment. He says:

“Cranky rich people hire sharp-tongued and relatively uninformed young people all the time and put them on the mass media to badmouth the poor, spread bigotry, exalt mindless militarism, promote anti-intellectualism, and ensure generally that rightwing views come to predominate even among people who are harmed by such policies. One of their jobs is to marginalize progressives by smearing them as unreliable.�

Cole nails it. The main purpose of these people seems to be to fill the airways and print media with noise and confusion. Because they swarm through the media in such large numbers, they convey the misleading impression that they represent the mainstream, and their style of argumentation (shouting, sarcasm, ridicule, quips, and barbs) is such that the lack of actual evidence and reasoned arguments is not immediately apparent.

There are a host of well-funded foundations and think tanks and media outlets which are willing to hire telegenic young people who are facile with words and let them loose as front line troops in the media war to persuade the public that policies that in reality will harm them are good for them. These people get repeated media exposure and soon, like Paris Hilton, are famous for just being famous, although they really have little of substance to contribute.

The antennae of the Third-Tier Punditâ„¢ brigade are carefully tuned to pick up the cues about what their patrons want. Want the public to support an attack on a country like Iraq that never threatened the US? Want to privatize social security and cut back on Medicare? Want to undermine public education? Want to take away even the little support that poor people get from the government? In a flash, the Third-Tier Punditâ„¢ Brigade come storming out of their luxury penthouse barracks, laptops blazing, occupying all the vantage points in the media so that more thoughtful voices are squeezed out, leaving little room for reasoned discussion. They can do this confidently knowing that they will rarely encounter a knowledgeable interviewer or host who will hold them accountable or ask them to back up their statements with anything resembling a useful fact or a line of coherent reasoning.

Another ‘benefit’ of having the Third-Tier Pundit Brigade™ around is that they enable other extreme voices who voice much the same policies but in a more sophisticated manner (people like Charles Krauthammer and William Safire) to acquire that much-sought-after media label of ‘moderate’. These pundits are anything but moderate in their proposals. They only manage to appear so because they lack the shrillness of the Third-Tier Pundit Brigade™, the shock troops whose function is to soften up the ‘enemy� (i.e. public opinion) so that they will be more easily taken captive by the smoother-talkers and their pro-administration sponsors.

This is no trivial matter. The consequences are serious because this kind of know-nothing punditry lays the foundation for bad policies that go unchallenged. Again, as Juan Cole continues:

“The thing that really annoyed me about Goldberg’s sniping was it reminded me of how our country got into this mess in Iraq. It was because a lot of ignorant but very powerful and visible people told the American people things that were not true. In some instances I believe that they lied. In other instances, they were simply too ignorant of the facts to know when an argument put forward about, say, Iraq, was ridiculous. … They were never contradicted when they said this on television, though.
…
“The corporate media failed the United States in 2002-2003. The US government failed the American people in 2002-2003. That empty, and often empty-headed punditry, which Jon Stewart destroyed so skillfully, played a big role in dragooning the American people into a wasteful and destructive elective war that threatens to warp American society and very possibly to end the free Republic we have managed to maintain for over 200 years.�

To be a member of the Third-Tier Pundit Brigadeâ„¢ requires you to have no sense of shame because you will have to urge policies for others while exempting yourself from its consequences. For example, Jonah Goldberg was one of the most vociferous voices urging an attack on Iraq. When asked why he did not enlist himself if he felt so strongly that Iraq was such a menace to the US, he replied that it was because he was 35 years old, a new father, and enlisting would require him to take a cut in income.

Really? The fact that this war has resulted in the deaths and dismemberment of many American soldiers in similar or more dire need of exemption, and left many, many young children fatherless and motherless and in serious financial trouble, not to mention the deaths and devastation in Iraq, does not seem to cause him any unease as long as he personally does not have to bear the sacrifices he is urging on others. And chickenhawk Jonah is by no means alone in this kind of behavior.

He also said that “one of the most important and vital things the United States could do after 9/11 was to kill people.� Not “bring the guilty to justice.� Not “try to prevent such future occurrences.� Not “find out what made people commit this mass murder.� No, what is most important is to satiate his desire for death.

One wonders about the moral sensibility of a person who can so fervently wish for the death of anyone, let alone innocent people. Professor Marc Herold of the University of New Hampshire has tracked that over three thousand Afghan civilians, more than the number of those who died on September 11, none of them complicit in the attack on the World Trade Center, died as a result of the US bombing of that country.

Afghanistan is a country with a wretched history, abused and kicked around repeatedly by great powers playing their global games. Its inhabitants are among the poorest of the world’s poor. Yet Goldberg is comfortable calling for their deaths because he and his friends feel the need to lash out.

This is the time of year when soon-to-be college graduates are looking for jobs. Are you bright, articulate, photogenic, able to write glibly, have a highly developed sense of sarcasm, and are willing to sacrifice your integrity and say anything in order to advance the agenda of your patrons? Join the Third-Tier Pundit Brigadeâ„¢ and be all you can be!