But not much sympathy. She eagerly jumped at her job at Xitter, and is being paid handsomely…it’s just that she’s trying to do something impossible.
Linda Yaccarino, the CEO of X/Twitter, appeared to be trying some damage control this afternoon, as she posted, “X’s point of view has always been very clear that discrimination by everyone should STOP across the board — I think that’s something we can and should all agree on. When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world — it’s ugly and wrong. Full stop.”
Yaccarino has been trying to convince advertisers that X/Twitter is a safe place for them to place their spots. She wrote on Tuesday, “We’re always working to protect the public conversation.”
And then Elon Musk started typing and said all the things Yaccarino claims to be opposing. It must be hard to work in a company run by a modern-day Nazi, while trying to pretend not to be a bunch of rich fascists.
At the rate things are going right now, though, she may not have the job for long. Either she’ll wise up and quit, or the company will melt into toxic sludge right there under her desk. It was already unprofitable, and now a lot of big companies are yanking their ads away.
Major blue-chip companies are announcing they will suspend all advertising on X (formerly known as Twitter) after owner Elon Musk endorsed an antisemitic conspiracy theory and Media Matters reported that X was placing ads alongside white nationalist and pro-Nazi content.
So far, they’ve lost IBM, Disney, Lions Gate Entertainment, Warner Brothers, Paramount, Comcast, and Apple. Apple was their biggest advertiser (no wonder cables cost so much), shelling out $100 million per year on Twitter ads — that revenue has just evaporated.
In addition, the White House has condemned him, although that doesn’t immediately scorch his pocketbook.
Joe Biden has excoriated Elon Musk’s “abhorrent” tweets two days after the X owner posted his full-throated agreement with an antisemitic post.
A statement from the White House issued on Friday said: “We condemn this abhorrent promotion of antisemitic and racist hate in the strongest terms, which runs against our core values as Americans.”
Musk’s response? He’s suing Media Matters for posting news about the loss of advertisers.
Worst. Businessman. Ever. Get out while you can, Linda! Unless you’re also a closet Nazi.
It’s not a good day for the social media Nazi. Another rocket blew up, and you should read his whining lawsuit in which he complains that the media are attacking free speech.