What nonsense, you may wonder, is going to afflict us next? Surely we’ve hit rock bottom. Nope.
Cult-like extremist movements appear to provide an antidote to the potent mixture of isolation, uncertainty, changing narratives, and fear we have experienced during the pandemic by offering a skewed form of safety, stability, and certainty, along with a cohort of people who are just like us, who believe us and believe in us. As the activist David Sullivan—a man who devoted his life to infiltrating cults in order to extricate loved ones from their grip—pointed out, no one ever joins a cult: They join a community of people who see them. In 2022, this appeal of cults will only grow, and those that arise next year will make QAnon seem like the good old days.
Yeah, great, I’m going back to bed. Wake me up in, oh, 2025 and I’ll reassess.