Time for the critiquing of American Atheists’ Christmas billboards! I will say this: this year, they’re emphasizing a more cheerful message with a little bit of humor, but still, they desperately need a pro to design these things.
Here’s the first one, and I think, the worst one.
Uh, no. Way too busy. Just the text on the right would be OK, but the four small text messages on the left? No one is going to be able to read those as they’re zipping by in a car, and all they’ll see is the shocked, pop-eyed black woman (we’re treading awfully close to racist tropes here) staring at her smug daughter, which is not a particularly good or informative look. Also, it looks more like a banner ad on a website, rather than a roadside sign. Scrap it.
The second one, I like. Clear, simple, a snarky reference to our recent presidential campaign, and nicely promoting a strong anti-church message (if you don’t like anti-clericism, you aren’t going to like anything from American Atheists). I’d have gone for a sans serif font, though, and not used all caps. Otherwise, I think this is one of the best billboards American Atheists have produced yet (which is not saying a lot).
Of course, one lesson they’ve learned, unfortunately, is that the quality of the content doesn’t matter, because no matter what it is, sanctimonious Christians will tear it down. This one lasted less than 2 hours before it was removed.
Related comment from that link: shut the fuck up about “heart of the Bible belt”. It does not justify anything, and the “Bible belt” is a meaningless, empty geographical distinction. I’ve visited communities in Washington state and Florida, Texas and Minnesota, central Pennsylvania and Oregon, that all declare themselves part of the “Bible belt”. The entire goddamn country is apparently this vaguely defined “Bible belt”, and it extends up into central Canada.
I suppose if Mexicans were this insecure about their religion and needed to say they believed in their version of god because of where they were born, the Bible belt would also extend south and be more of a Bible cup.