1. robro says

    The link goes to Facebook but says, “This content is currently unavailable.”

  2. komarov says

    Well, either the creator misspelled C for Celsius or that drink is moving very quickly indeed. Maybe. Not sure how degrees translate into fractions. I’ll stop there. If I start picking at it it’ll only get worse.

    P.S.: Polishsalami, love the chart.

  3. says

    Never mind the fact that the percentages don’t fit the pie slices. Never mind that they’re using degrees celsius as if it was a percentage. What the hell does 20% sweet mean? That one doesn’t even make sense in isolation.

  4. Saad says

    Half of the beverage is 100% artificial.

    80% of the artificial portion is at a temperature of 60 °C, but it is not sweet.

  5. carlie says

    It’s so ridiculous, I can’t help but think it’s been designed to drive people mad in the same way as those memes with a quote from Gandalf attributed to Yoda next to a picture of PIcard.

  6. twas brillig (stevem) says

    My guess is that is the formula for the Perfect cup of coffee.
    But showing as a Pi chart is absurd.

  7. says

    Straining to be charitable:
    It’s presumably the 3 reasons why the drinker likes the coffee, and giving proportions to them. If it wasn’t “20% sweet”, he’d like it only slightly less, since that’s a small slice of his enjoyment. If it wasn’t 100% “organic,” he’d only like it half as much, because apparently he buys into organic farming propaganda and has become oversensitive to the label, rather than the actual coffee contents.

  8. says


    Don’t think about it too hard. Don’t try to puzzle out what it’s illustrating. You’ll go mad.

    Dammit. I should have listened to you. I actually did think about it. Not _that_hard, but I still sat there trying to figure out what the fuck the image was trying to say. Haven’t gone mad yet though. I did throw my hands up in the air and give up.

  9. Larry says

    I can’t even imagine what the thought processes were for whomever designed this abomination and whomever approved it. When the revolution comes, they WILL be the first to be stood up against the wall and shot!

  10. Menyambal says

    That “c” should be capitalized for Celsius degrees. And I have seen one study that would move that up to 63 Celsius degrees – a round number is always suspicious.

    That 20% wedge is nowhere near 20 percent. Why is the saucer divided as well?

  11. unclefrogy says

    I think you have it with design it. It was designed as a graphic mostly that looked like a pie chart with no actual measurements included. I doubt the artist even understands what pie charts are outside an interesting graphic.
    That graphic is to a real pie chart as the London underground stop chart is to a map.
    uncle frogy

  12. ck, the Irate Lump says

    I’m so confused. The 60°c portion is actually 140°, the 20% sweet part is 11% of the graph, and obviously the 100% organic is only half.

  13. Die Anyway says

    I guessed that it represented a cup of coffee, didn’t think about tea but it works out the same either way. What goes into a cup of coffee… coffee beans (organic), sugar or artificial sweetener (organic), dairy product (organic), and water (inorganic). So, not 100% organic, and I doubt even half of it is ‘100% organic’ if you use that interpretation of the chart. So much fun to pick at trivial things.

  14. blf says

    The mildly deranged penguin points out the main clew to that pie, coffee, chart, and tea all being rubbish is there’s no cheese.

  15. Lofty says

    The real message: This cuppa costs $1 for the drink and $5 for the froth. Please pay up without further analysis of this graphic.

  16. PatrickG says

    You’re all missing the point. The real problem here is that the spoon isn’t labeled.


  17. Lofty says


    It’s not a spoon, it’s a froth enhancer, a stirrers’ tool. It’s what you pay the most money for, the temporary use thereof.

  18. says

    20% sugar by volume, maybe?

    That would be some pretty sweet tea. Just over 47 g per 8 ounce cup, or just under ten teaspoons.

    I can think of several possibilities for what “20% sweet” means, none of which make enough sense to bother with.

  19. Rey Fox says

    It must be that “wellness tea” that I saw on one of the aisle signs at Whole Foods. The marketing folks were like, “How can we make tea even more pretentious?”

  20. says

    The dictionary’s earliest published reference is from a 1654 entry in the diary of Sir Archibald Johnston, Lord Wariston: “I … blessed God … for my daughter’s wealnesse.”

    The first citation with the modern spelling is from a letter, written around 1655, by Dorothy Osborne to her husband, Sir William Temple: “You … never send me any of the new phrases of the town. … Pray what is meant by wellness and unwellness?”


  21. chigau (違う) says

    ah. ok.
    I thought it was that Japanese meme-trope about sexual arousal causing nosebleeds.

  22. Michael Hoaglin says

    Being even more charitable:

    I agree, it’s supposed to represent coffee. It is not, however, supposed to be one chart, but three, unwisely set into a single illustration.

    The first chart is the left side of the inner ring, inside the cup. It’s the percentage of how organic the coffee is. Supporting this interpretation is that fact that does make up 100% of that “chart.” Maybe the saucer shouldn’t have likewise been colored, as that’s confusing, but, there it is…

    The second chart is the right side of the inner ring, also inside the cup. That measures the sugar content of the coffee, and that is also an accurate number, being about 20% of that chart.

    The third chart is the cup itself, with the handle deliberately designed to make the whole cup and saucer combination look like a control knob on a coffee maker or oven. This would probably be clearer if the temperature arrow was pointing at the handle and not on the contents inside the cup, but then again, it’s not the cup that’s supposed to be hot, but the coffee, so the artist was left with a choice of confusing alternatives.

    Maybe this seemed clever at the time.

    Or am I being too charitable?