I’m familiar with a certain company for their manufacture of electron microscopes and spectrophotometers, and there they proudly slap their name on their products. But strangely, they don’t attach their name to their most widely used, most popular, mass market product. Can you guess what it is?
I notice that the page for the Original Magic Wand knows exactly what it’s used for, even if they do use euphemisms.
Since the 1970s, millions of women of all ages have found that while the Magic Wand® massager works great for running up and down a sore back, it is also an amazing tool as an intimate massager. Despite its everyday appearance, which can be an advantage, and lack of bunny ears, this is the market-leading massager lovingly referred to as the Cadillac of vibrators! It is so powerful, in fact, that the low setting is enough for most people, and many women recommend using it with a comforter or towel between them and the Magic Wand massager.
Interestingly, though, they also explicitly separate the product from the name Hitachi. I can’t understand why — there’s no confusion. Their electron microscopes don’t vibrate at all.
Matrim says
Yeah, Hitachi has long had a love/hate relationship with their magic wand.
Incidentally, it’s a great product for both men and women. Five stars.
Nerd of Redhead, Dances OM Trolls says
Oh, I suppose that it is even mentioned at porn web sites displaying female orgasms?
*only 1.34 million hits on Google*
HolyPinkUnicorn says
Ah yes, the “Personal Massager” so popular that even Walmart lists it for sale on their website (and it’s a best seller there, too!).
Michael Phillips says
Um, that is weird. I bought mine within the last 4 years and it has the Hitachi name right under Magic Wand. I’ve even blogged about the cultural difference between Japan and the US using that same issue.
Lonely Panda, e.s.l. says
So do their electron microscopes include bunny ears? I’m asking for a friend.
DrMcCoy says
I’ve never seen HD44780 vibrate either.
Travis says
I am a bit surprised they are jettisoning the Hitachi name. I’ve never heard a friend call this their “Magic Wand”, they just refer to it as their Hitachi and I imagine they will continue to do so.
Travis says
In fact I just popped onto Fetlife and there was a photo of a friend’s Hitachi’s in a box and there were 4-5 comments calling it a Hitachi, not a single person used the word wand.
René says
Erhm. This is a serious question, folks. Can I bring one safely into Indonesia?
leftwingfox says
Fortunately, there’s a better version out there:
http://www.ohjoysextoy.com/doxy/
Warning: Highly NSFW sex toy review comic.
Steve Caldwell says
Hitachi’s response is way more sexuality-positive than the Wahl corporation’s instructions they included with their vibrators:
Source — http://www.emandlo.com/2009/08/the-hitachi-magic-wands-rival-the-wahl-vibe/
YOB - Ye Olde Blacksmith says
It’s been mentioned already, but thought I would reiterate. It can be quite pleasant for men, too.
Or so, I’ve been told. By a friend.
fullyladenswallow says
When I worked in the electronics manufacturing industry, we operated “pick-and-place” machines that placed small electronic components onto circuit boards with the help of sub-mechanical devices known as “feeders”. The feeder’s job was to supply a specific part (or series of parts) for the machine to place on the circuit board. There we two types of feeders used- “reel” and “vibratory”. It is ever-clearer to me now why management insisted on using the term, “vibratory” or “vibe” since Hitachi is also a manufacturer of circuit board-build equipment. The thought of seeing a line of vibrators working away could be a bit unnerving.
chigau (違う) says
I liked my Wahl.
But the attachments were … problematic.
dexitroboper says
@chigau So you didn’t like the Wahl hangings?
chigau (違う) says
dexitroboper
har.
Some of the *shapes* of the attachments didn’t fit any of my body-parts.
Brian Murtagh says
In the spirit of pure research I just looked at Amazon.com (actually smile.amazon.com, it seemed appropriate) and the name Hitachi is all over that product there.
ceesays says
Mine says Hitachi. I bought it last year. best 60 bucks i’ve spent this decade.
anym says
The sudden change of heart when it come to the branding is quite recent, if Wikipedia is to be believed (http://en.wikipedia.org/wiki/Hitachi_Magic_Wand#Vibratex_distribution)
There are a bunch of possibly relevant links.
http://www.engadget.com/2014/08/27/history-of-the-hitachi-magic-wand/
Felix says
Remember the old days, when every other day, PZ brought us a new internet poll to pharyngulate?
Well, here’s a current one: http://www.migrosmagazin.ch/leben/familie/artikel/gott-sei-dank#survey
It’s Swiss/German language. The survey question is: Should parents leave the choic of religion to their kids, or should they decide their kids’s religion for them?
Answers: 1. Parents should leave the decision of religion (or atheism) to their children. Therefore, no baptism*.
2. It’s legitimate for parents to baptise children and promote their faith to a degree. The children can make their own choice later and decide to rescind church membership* or switch religions.
3. Every child should certainly assume their parents’s religion and pass it on later themselves.
*in many countries, children are automatically registered as religious and as church members when they’re baptised. Some countries later collect church tax based on this registration, as well as publishing demographic data about alleged religious adherence. Rescinding church membership often costs a fee at the district citizen’s office.
MHiggo says
@Rene #9
Odds are you should be OK. If you’re flying into Jakarta, the level of attentiveness from customs agents varies wildly. Just make sure the batteries are in good order and you’re ready to show it’s for use on your poor, aching back. It would also be wise to keep on hand some cash (USD, if possible) you can discreetly slip someone if you encounter a particularly pious agent. You never know when they’ll suddenly find themselves low on “cigarette money”.
Athywren says
So… this is how I find out I’ve been using it wrong? Nobody told me!!
René says
MHiggo, thanks for your suggestions!
ledasmom says
Did not click through; first thought was, “Must be the Hitachi Magic Wand.” Read intro to husband. Husband said, “Vibrator?”
Bothers me rather that we both instantly knew that, if a company was trying to disassociate itself from a product, that product must have to do with safe sex.
scienceavenger says
@24 Ditto, knew exactly what it was, and it saddens me a bit. Maybe they should start calling it a gun, then everyone will be OK with it.
drst says
chigau @ 16
Yeah, when I saw the shapes of those attachments the first time I was thinking “What the hell…?”
The Mellow Monkey says
MHiggo @ 21
The Hitachi Magic Wand doesn’t use batteries, so there’s no chance for an impromptu demonstration like that unless they provide you with an appropriate outlet. I’m not sure I’ve ever seen a truly powerful wand vibe that took batteries.
Also, I discovered that in an older house with a shitty electric system it could actually cause my lights on that circuit to dim slightly when I first turned it on. That was entertaining and made me very concerned about how obvious my activities were to my roommates. What a fun conversation that would be.
“TMM! Stop masturbating so much. We’re trying to watch Grey’s Anatomy.”
David Marjanović says
*reads article*
What. It was actually meant for massage?
:-o
LicoriceAllsort says
A couple of people up yonder commented along the lines of
Does anyone care to elaborate on this a bit more? Like, which guy parts? I’m (actually) asking for a friend.
The Mellow Monkey says
LicoriceAllsort @ 29
Any guy parts they like!
My partner is a trans man and enjoys it just fine, used in pretty much the same way a cis woman might. Some people with penises enjoy using it with stroking movements, by using the wand to stimulate the head and shaft of their penis as one would use it to stimulate the clitoris and labia. There are also attachments designed for use with penises [NSFW link to sex toys], or for stimulating the prostate. It can stimulate nipples, necks, the backs of knees, toes*, pretty much anywhere a person could enjoy intimate touches.
*May induce squealing, kicking, and melting, depending on how badly a foot massage was needed.
Michael Phillips says
Also, it works nicely as a standard massager
LicoriceAllsort says
Thanks for the explanation, The Mellow Monkey. Apologies for assuming here that “men” only referred to cis men—I should know better! I had meant to ask about people [of any gender] who had penises. Thanks again.
Donnie says
if not already explained, Hitachi only recently changed the name o fit.
otrame says
My granddaughter (who is 18) just bought her first vibrator. She asked me to let her mail it to me because she is afraid her dad would be upset. I told her I doubted it, but I let her have them send it to me. She seems pleased.
As for me, I actually need a good massager for my back and hips. It stays on my bed all the time. What that thing gets up to when no one else is around is my business.
Marcus Ranum says
Massaging your scalp and behind your ears feels pretty awesome, too!! (Though a vintage Oster is better than a wand for scalp massage)
So much pleasure from something so simple!! It should not be stigmatized! A friend of mine refers to it as “oxytocin level adjustment”
CaitieCat, getaway driver says
They are, as noted above, really good for back massage too. I have a much more powerful back massager that I use, with optionally heated pads, but it gives a pounding concussion that I would not associate with my soft bits. Excellent for big strong back muscles, not so much for sensitive mucosa. And since the Hitachi is so wonderfully effective in that regard, no need for the unpleasant experiment.
That’s what my friend told me, anyway.
robertfoster says
Ladies, be happy that this wicked device wasn’t in existence about 1000 BCE. If it had been there’d likely be a prohibition in the Old Testament about not having sexual relations with a Hi-Ta-Chi-Ite. I’m sure it would be in Deuteronomy someplace. It might be a cautionary tale concerning a jealous husband and a younger wife and and the Holy Spirit taking the form of lightning in the bedroom. A sin truly worthy of stoning.
Marcus Ranum says
@caiticat – for gentle applications look at the old Oster units. They attach to the back of the hand and turn the fingers into the contact surface… It can be mind-meltingly delicious whether its intent is erotic or therapeutic. The osters more or less are always on ebay for about $20-$40 and pretty much never wear out.
The Mellow Monkey says
Marcus Ranum @ 35: For scalp massage, I’ve been pretty pleased with the Conair Touch ‘N’ Tone massager. It’s cheap, comes with attachments, and works nicely. The “nub” attachment is best for my temples, jaw joints, and around my ears during an earache or migraine. There have been times when it was the only thing that could make the pain bearable.
CaitieCat, getaway driver says
LOL, Marcus, you’ll take my Hitachi from my moist dead hands. :)
Marcus Ranum says
Mellow Monkey – i also get head-splitters from sinus and stress problems. Have you tried a hot beanbag? I made a bean-filled bag that i microwave and place over my eyes then work the buzzer on scalp and jaw. .. I consider a hot beanbag to be an essential accessory. Goes under neck, too!
@caitiecat – i wouldn’t dream of it!! :)
Marcus Ranum says
I like screwing around with old power tools and for years have been buying “as is” osters and polishing and tightening them up, replacing carbon brushes, replacing power cords and plugs etc, then re-boxing them in cloth-covered boxes..
Most.popular.xmas.presents.ever!!
Marcus Ranum says
Like, which guy parts? I’m (actually) asking for a friend.
Feeeet omg feeeeeet
drst says
To my fellow sinus and congestion sufferers, I gotta say the old remedies have been the best: breathe steam. Boil some water, cover your head with a towel and breathe in the steam from the pot. No drugs, no mixing/rinsing/Neti pot stuff needed. Also you get to chill out under a nice dark tent for 20 minutes and just breathe. (For some reason it makes my feet warm too. Not sure exactly how that mechanism works but it does.)
Christopher Stephens says
Literally the very first gift I even bought my then-girlfriend was a Hitachi Magic Wand. Six years later, we’re married now. It’s literally always been right by the bed, to this day. Still works perfectly, every time.
markkernes says
The “novelty specialist” here at AVN told me Hitachi only dropped its name from the Magic Wand two months ago—and that it’s the preferred vibrator of just about every female porn star.
MHiggo says
Rene @ 23 – My pleasure. I hope I didn’t make the process sound too scary; it really isn’t. It’s just that every so often customs agents can be peculiar. When I first arrived in Indonesia, I got pulled aside because an agent wanted to look through my CDs – all six of them – and make sure I wasn’t going to sell them. My binder of DVDs? Didn’t raise an eyebrow.
The Mellow Monkey @ 27
You have sussed me out, and I thank you for the correction. Personal massagers, like other sex toys, are not among my areas of expertise.
blf says
Electron microscopes do vibrate, when you turn them up to 11. Then they go BOOOM!!!!1!
lorn says
If you are serious about rolling those Os and want a strong product that will last the Magic Wand is the way to go. The only thing that comes even close to the Hitachi Magic Wand in effectiveness is the Smith-Hitachi Godzilla Blaster, much loved by galactic gumshoes.
drst @ #44:
It is well accepted by medical science that an orgasm has am analgesic and decongestant effect. The effect doesn’t last long but it can get you over a rough spot.
peanutcat says
I’ve got one of those! LOVE IT!!!!!