Watch out, because now your ISP will have the power to insert their own ads into the html streaming through their pipes.
Every single web site owner is affected by NebuAD’s technology: whether a site is running ads or not makes no difference, Customers of any ISP evil enough to run NebuAD’s platform are going to see ads on every page on every site; ads that don’t benefit the content creator. It is important to note that these ads are NOT pop-ups, and this is not a free internet service; the ads are served as if they were part of the page, to paying internet customers who are NOT made aware that these ads have been inserted by their ISP.
Bleh. At least Nic has a possible solution — we should all go to encrypted web pages. I suppose another solution is to not give your business to an ISP that implements such an awful solution.