There’s money to be made in crap. Who would have thought MySpace was so profitable?
Rupert Murdoch has told an industry conference that MySpace make $25 million per month on advertising.”It’s extraordinary, the advertising has gone from basically nothing to, on a net basis, $25 million a month and growing every month — almost 30 per cent every quarter,” he told the Digital Hollywood conference, in New York.
There’s an evolutionary lesson in there, I think. The part of MySpace that represents what people want and value — the social networking, the easy customization — is a tiny fraction of what is displayed on a MySpace page. Most of what I see over there are ads being pushed at me aggressively; simply logging in presents me with half the screen filled with a scantily clad woman promising me a date. Just looking at the ugly, clumsy pages and the hideous, distracting clutter and noise, you’d think that no one in their right mind would want to use the thing—but obviously, it’s thriving.
Too bad it’s throwing more money into the pockets of the wretched Rupert Murdoch.