You can’t say the one-percenters don’t care about the environment. Ferrari is releasing a hybrid version of their car for a mere $850,000.
One may wonder why anyone who would buy an expensive gas guzzler would bother to consider fuel efficiency at all. But oddly enough, it turns out that even a small increase in fuel efficiency for a gas guzzler results in a bigger reduction in gas consumption than a similar increase for a smaller car, assuming that the number of miles driven remains the same.
Consider a car owner who drives 1000 miles a month. If that car is a Ferrari that gets just 14 mpg, that consumes 71.5 gallons. Increasing the efficiency to 16 mpg (a 14% increase) will result in a monthly fuel consumption of 62.5 gallons, a reduction of 9 gallons.
But if the owner drives the 1000 miles in a Honda Civic that gets 32 mpg, that would consume 31.25 gallons per month. To reduce that by 9 gallons would require the Civic to improve its fuel efficiency to 45 mpg, a 41% increase, nearly three times that of the Ferrari.
So while driving fuel-efficient cars is better for overall reduction in gas usage, if people are going to continue to drive gas guzzlers, improving their fuel efficiency seems to give a bigger payoff.