It is fascinating to read about cultures that one is ignorant of and with the arrival of the internet and social media, one hears of many such micro-cultures. I have been vaguely curious about the phenomenon of so-called ‘influencers’ who are, as far as I can see, people who promote themselves via social media and as a result others take their opinions on things seriously, even if they have no credentials whatsoever other than their social media popularity. It seems pretty weird to me but then I am not of the social media world.
This article examines a new documentary that looks into the creation of three such people.
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