To put the current fight within the family of Rupert Murdoch for control of the Murdoch media empire in context, one needs to understand the changing political media landscape in the past three decades.
When the cable news channel Fox News started in 1996, it barely made a blip in the public consciousness. It was designed to be right wing and its founding CEO Roger Ailes was unapologetically so. But initially most people, and even journalists in major media like ABC, CBS, NBC, CNN and the print news were not even aware of its existence or confused it with the Fox TV broadcast network. That changed in 2000 when in the highly close presidential election, Fox News made an early and controversial call giving Florida to George W. Bush and that proved to be a significant factor in determining the final outcome.
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