I said that I had gotten bored with making fun of the bogus ‘war on Christmas’. How many jokes and snide remarks can you keep making year after year? But I see that American Atheists has not lost its zest for the fray and is not letting the season go by without using it as another way to increase the visibility of atheists in the US and they have unveiled yet another new billboard campaign.
I like the new billboard. I think gets at the heart of the appeal of nonbelief, and that is that going to church and other religious ceremonies is a waste of time. It also has a quirky paradoxical appeal in a child thinking that Santa Claus is more plausible than belief in a god.
AA is planning to place the billboards mostly in the South and you can be sure that it will be fought over with much vigor by the most persecuted group in America, Christians. You can expect aggrieved Christians to rise to the bait and make a fuss and demand that the billboards come down.
The billboard will appear in Memphis, Nashville, Milwaukee, St. Louis and Fort Smith, Ark. — right in the middle of a handful of red states. The campaign, according to an American Atheists news release, is “aimed at in-the-closet atheists who are pressured to observe religious traditions during the holidays” and who might want to attend the group’s Memphis conference next year. Running from Dec. 1 through Dec. 24, the campaign will also give the group a lot of press coverage (like this article) in the lead-up to Christmas.
But American Atheists said it is bringing the campaign to the South not because of the quantity of atheists there, but because “discrimination and mistrust of atheists is especially pronounced” in the region.
So let the festivities begin!