I am not going to watch a single moment of Paltrow’s new show on Netflix, and you shouldn’t either. Boycott it. Cancel it. It’s a disgrace and it hasn’t even aired yet. It’s called
The Goop Lab, and there is no science behind it at all, no lab, no research, just a bunch of rich people jumping on tired old bandwagons like
energy healing or
psychic mediums and using them as vehicles to sell crap to the gullible.
You can get a sufficient feel for the garbage being peddled from the trailer.
The last line there from Paltrow is
We’re going to milk the shit out of it. Finally, some truth.
But another interpretation offers a clear description of Paltrow’s business model, which feeds into the multi-trillion-dollar wellness industry. (That’s a lot of milk.) With the ever-elusive possibility of a better life, backed by her celebrity status and good genetics, Paltrow’s Goop hawks uber-expensive aspirational wellness products. That includes a $350 crazy straw, an $84 water bottle with a “positive energy” rock in it, and an $85 “Shaman Medicine Bag” with “magically charged stones.”
The business model is depressingly successful. Goop’s valuations in recent years have soared to $250 million, and the company has expanded into brick-and-mortar stores on multiple continents. The Netflix series is just the latest sign of Goop’s achievements.
I guess I won’t be seeing the next MCU movie if she’s in it, either. Thanks for the excuse!