Kill them, take off all your clothes, snuggle up nakedly with their corpses, and have someone take your picture and post it to the internet (nsfw!). This is one of those public service campaigns to promote conservation that I just don’t get. Do these celebrities realize the props they are holding are dead animals? Is this more about flaunting your skin than doing good?
This might be one rare case where the useless phrase “virtue signaling” might actually be appropriate, because they sure as heck aren’t doing anything productive.