There’s an ugly turn. The story about a company creating probiotics to make vaginas smell like peaches is wrong, that’s not what the company was trying to do; instead, the “biotech entrepreneurs” who presented it as their own were lying, did not understand the project, and completely mangled the purpose. According to the actual founder of the company,
For the record, that’s not how Sweet Peach will work. According to Hutchinson, a user will take a sample of her vaginal microbiome and send it in for analysis. After determining the makeup of her microbiome — in effect, taking a census of the microorganisms that reside in her vagina — the company will supply a personalized regimen of probiotic supplements designed to promote optimal health. By making sure desirable microbes flourish in their proper balance, the supplements will help ensure that bad ones, like the ones that cause yeast infections, can’t get a toehold.
The name alludes not to any quality of the product but to the way peaches have been used as a symbol of the vagina in literature for hundreds of years.
OK, but new problem. It sounds like a scam. I know microbiomes are all the rage nowadays, but there’s no reason to think a scan of the bacteria present in a normal, healthy vagina will be at all useful, or that some remotely calculated dose of supplements determined by a one-time peek at the microbiome will do anything particularly useful. It sure sounds sciencey, though!