Oh, look what’s on the pharmacy shelves! It’s “medicine” for cute little babies! Everyone loves babies, and we want them to gurgle and coo and be happy, so when their widdle tummies make them cranky, we give them a little medicine to make them feel better.

Only…Brauer is marketing homeopathic “medicine” to kids — it’s not going to do anything. Those colicky babies are going to suffer and continue to cry and cry and cry, and the only change will be that Brauer will be a little richer.

Brauer profits off the pain of children, and offers nothing in return.

If you use advertising that exploits our susceptibility to sympathize with cute smiling babies, there ought to be some kind of backlash against them when it’s discovered that they are abusing those babies.