As the election nears, there are more and more media attempts to gauge the mood of the electorate. Polls of course are one indicator but given how people got burned by polls in 2016, people are a little skeptical of putting too much faith in them. Another popular reporting staple is to go out to various communities and talk to the people and then report on what they are saying, often quoting specific individuals. These vox pop pieces (short of vox populi or ‘voice of the people’) are interesting but how seriously can you take these people in the street interviews?
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