Many businesses have realized that society is changing and that targeting their advertising campaigns to exclusively young, white, heterosexual, conventionally attractive people is not longer acceptable even as a purely marketing strategy, since the majority of consumers do not fit into that narrow demographic. But advertisements that include more diverse people seem to anger some people who then go on social media to rage in the ugliest ways against the people shown.
The UK’s Channel 4 TV station has put out some examples of ugly responses to these ads.
We stand up for diversity and inclusion. Unfortunately, not everyone agrees. One of the dark sides of this is online abuse. To highlight this disturbing trend, we’ve partnered with some advertisers to show examples of real abuse against real people in their ads. It may shock you. pic.twitter.com/guXXTsP8xA
— Channel 4 (@Channel4) September 7, 2018
One wonders what drives people to say such things. They must be desperately bitter and unhappy people. But there seems to be little that can be done, other than condemn and ostracize them.