You have to hand it to Apple. When it comes to marketing their products, they are the masters. Even when they produce something that is just marginally better than their previous products and may even be copying what others have already done, they manage to create a media buzz that results in people waiting in line for days to get the new product or paying others to do so, as if there is some special cachet to owning something just a few days before others do.
We see this over and over again, most recently with its release of the iPhone 6. What is so special about it that has warranted all this attention? This absurd hyping of Apple products is ripe for parody and The Onion has dutifully obliged with its comparison analysis of the iPhone 6 and a competitor, the Samsung Galaxy S5.
Charlie Brooker also has some fun with it:
Apple also unveiled the all-new bigger iPhone 6, and the all-new even bigger-than-that iPhone 6 Plus, which is the size of the Isle of Man and aimed at people who literally have deep pockets. By releasing two differently sized rectangles, which in turn differ from its previous range of differently sized rectangles, Apple has selfishly exhausted the global supply of differently sized rectangles. From now on, all rectangles, no matter what context they appear in, will have to be the same size. Wars will be fought to decide which dimension becomes the standard. And when mankind finally settles on a compromise, Apple is going to start on ovals.
I am a user of Apple products, owning a MacBook Air, an iPad, and an iPhone. But I tend to use things until they die before thinking of getting another one so my products are now many years old. My phone is an iPhone 3GS that came out in 2009 and was handed down to me by my daughter some years ago that seems to be working just fine and I see no pressing reason to upgrade, and my iPad2 is the version that came out in 2011 before the ‘retina display’ versions.