So the other day, I had written a post that was supposed to be about the strange dance away from logic that seems to be common on the fringes of the raw, organic food lifestyle (ROFL). What I ended up with however, was an extended detour into the social fascination with the concept of ‘authenticity’. I’m sure you know what I’m talking about here, the sort of ‘authenticity’ that leads people to buy clothing made by hand in the Peruvian mountains by semi-nomadic alpaca herders, because by doing so they were being more ‘authentic’ and less ‘fake’ or ‘consumerist’.
I have no problem with Peru, or mountains, or nomads or alpacas, and I have nothing but good things to say about herders of all kinds. My fascination was with the people who buy their products – or perhaps more specifically, those particular beliefs that spur people on to seek out ever-more ‘alternative’ lifestyles. There’s a scene in the Ben Stiller movie “Zoolander” where Hansel, a model played by Owen Wilson, is describing a particularly vivid memory he has of his wild and adventurous life. He describes mountain climbing in some far away nation, and recounts the extreme danger that he was in, before revealing that he was in fact remembering a particularly vivid hallucination brought on by the heavy use of peyote. He was confused because, we are told, Hansel’s life is so wild and adventurous – so real, that the fictional mountain climbing adventure could have been something he had actually done. Hansel has put his money and status to good use, by embarking on a campaign of living life authentically. Oh, and while he was remembering this experience, he was baking artisan bread in a wood-fire stone oven located in his industrial-loft apartment. Owen’s character was the embodiment of nearly every trope and cliché associated with the idea of living ‘authentically’. [Read more...]