A cafe in Manchester is testing out a new business plan, and I find it intriguing.
The concept is paying to stay, rather than paying to consume. You eat, drink and use the wifi for free, but you are charged 6p per minute to physically stay in the cafe.
That works out to 3.60 per hour, which I suppose is not an unreasonable price by any stretch. I find it interesting, because I wonder how it will work out. It certainly discourages loitering around and chatting well after you finish your coffee, which I think will improve turnaround and free up more spots for customers, leading to fewer losses of customers when they can’t find a place to sit down. On the other hand, you lose the customers who stop in for takeaway coffee and sweets, which many businesses will tell you make up a very decent revenue stream.
I would definitely try it out, and I could have seen myself using it as a good place for study groups in college. I’m sure its success will also be determined by the quality and variety of snacks offered, and by the robustness of the wifi. Either way, it’s definitely original, and clever, and I’m curious to see how it works out.
What are your thoughts on it? Would you go to a cafe like this?