Many people only read the headline before forwarding articles


In an age when we are inundated with information from all sides with little time to carefully digest all of it, it should not be a surprise to find that people often read just the headline and the opening sentences of an article before deciding that they agree with the contents and forward it to others. Twitter is making an attempt to discourage this practice.

Twitter is trying to stop people from sharing articles they have not read, in an experiment the company hopes will “promote informed discussion” on social media.

In the test, pushed to some users on Android devices, the company is introducing a prompt asking people if they really want to retweet a link that they have not tapped on.

“Sharing an article can spark conversation, so you may want to read it before you tweet it,” Twitter said in a statement. “To help promote informed discussion, we’re testing a new prompt on Android – when you retweet an article that you haven’t opened on Twitter, we may ask if you’d like to open it first.”

The problem of users sharing links without reading them is not new. A 2016 study from computer scientists at Columbia University and Microsoft found that 59% of links posted on Twitter are never clicked.

Less academically sound, but more telling, was another article posted that same year with the headline “Study: 70% of Facebook users only read the headline of science stories before commenting” – the fake news website the Science Post has racked up a healthy 127,000 shares for the article which is almost entirely lorem ipsum filler text.

The header of the linked article that 70% of Facebook subscribers read only the headline before forwarding the article to their friends is so plausible that most people will not bother to read to see what the actual evidence is and so will not notice that this was a parody. That article consists of only the opening two sentences that are repeated and then followed by the filler text.

Comments

  1. says

    Less academically sound, but more telling, was another article posted that same year with the headline “Study: 70% of Facebook users only read the headline of science stories before commenting” – the fake news website the Science Post has racked up a healthy 127,000 shares for the article which is almost entirely lorem ipsum filler text.

    Or maybe people shared this article on social media, because they clicked on it, read it, noticed the satire, and found it funny.

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