I am mystified. There’s an app you can download that will keep you up to date on all your Jeremy Renner news, which is a thing, I guess. Not a very interesting thing, I’ll admit, but apparently there’s all this drama on it, with users getting upset at censorship, which is the only unsurprising detail about it.
It made me wonder, though: is there any celebrity in the world for whom I would find an app interesting and worth downloading? You know, something where I could check in on a whim and see what they had for lunch, what they were watching on TV, how work was going, that sort of thing? And I realized…no, no one. Not the Queen of the UK, not Donald Trump, not even (or especially) people I actually like and respect. I seem to lack the hero worship “gene”.
Apparently, though, this is the core of the Instagram “influencers” phenomena — people who become celebrities by carefully grooming their appearance in photographs and cultivating mobs of people who regularly check in to see what a Kardashian is doing. It’s fine if that’s your deal, but I just find it weird and unrelatable, and I suspect there are a lot of people out there who similarly find it bizarre. But the difference is that we therefore do not aggregate and push up the popularity of certain individuals beyond reason, so all you see when you get a peek at the media landscape is the few who have been elevated by a minority of follower-types.
So, who would you follow obsessively? Anyone? No one? I do follow my grandchildren on Facebook Messenger and Instagram, because their parents post lots of photos of growing babies, but I can’t imagine caring what party some superstar model went to last night, or what they wore. Am I really missing out?
And Jeremy Renner? How strange and trivial is that? This tendency of humans to develop cults of personality is worrying.
Breaking news! The Jeremy Renner app has been shut down! Follow every detail of the tragedy by googling “Jeremy Renner” at least once an hour.