They were overpriced to begin with, but they’re raising adult ticket prices by a few bucks anyway. That’s not what they emphasize, of course. They’ve got two marketing tactics.
One is that they’ve lowered prices a bit for young people…but at the same time, they’ve gotten rid of group discounts. I suspect it looks good on paper, but the busloads of kids from the nearby vacation bible school will probably be paying the same amount or more. Still, Quiverful Families will praise the Lord for this change.
The other tactic is laughable. They compare their prices to Disney World. Oh, sure, they’re comparable — in one, you enter a big wooden box which contains fake animals in more wooden boxes with Sunday School lessons on the walls, and in the other…well, does Disney World have papier mache models of dinosaurs, and do they sell postcards and plaques explaining that incest was OK in the Bible? No? Then no contest. And look, the lines are shorter at Answers in Genesis!
Disney’s parks and AiG’s attractions are, in a sense, competing for a family’s time for vacation, offering the best possible quality in all they and we do. However, you can spend many hours waiting in long lines for short rides at amusement parks. At our Ark and museum, however, you can easily spend a full day or two at each location, experiencing edu-tainment all day and rarely standing in a long line.
Watch this silly video of kids discovering that they get to go to Disneyland, and imagine replacing the words “Disneyland” with “AiG’s edu-tainment attractions”. I don’t think they’d get quite the same reaction.
They’d probably rather go to summer school.