Comments

  1. theobromine says

    up to 50% percent of men fall short of magnesium, while 80% of women may not get enough calcium

    Even the “science” this is theoretically based on seems awfully weaselly to me. And presumably since this is food, not a regulated pharmaceutical, there isn’t enough of the mineral fortification to negatively affect persons of the non-targeted gender, so why not just have a bread that is fortified for men, women, and children – takes up way less space in the breadbox, and less likely to go moldy before it gets eaten.

  2. anon1152 says

    why not just have a bread that is fortified for men, women, and children – takes up way less space in the breadbox, and less likely to go moldy before it gets eaten.

    A few days ago I was shopping with family. I was asked to pick up bread (or was it cheese? or hotdogs?). I went to the section and was confronted with dozens of different choices. Having separate breads marketed towards men and women is just one of many ways the breads (and cheeses and hotdogs) are trying to distinguish themselves.

  3. sambarge says

    Having separate breads marketed towards me and women is just one of many ways the breads (and cheeses and hotdogs) are trying to distinguish themselves.

    By giving you another choice among the dozens of other choices, none of which actually have anything to do with the product on offer, simply confusing the decision with superfluous differences and false claims, thereby purchasing more than you intended or even need.

    Yeah.

    What I want to know is this: Bread is about 8000 yrs old. It is the foundation of the diet in Europe and parts of Asia, used as a metaphor for a necessity of life. How did we manage to get this far without eating gender specific breads?

  4. Christine Rose says

    I think they are both of the “soft squishy” type, but the one that is now known as “High-Protein + Fibre” looks a lot nicer than the one that is now known as “Hemp + Quinoa.” The latter actually has more fibre though. The fibre is mostly of the gummy engineered food type (inulin/sugar beets and beta-glucan/yeast for those of you who care). I’ll be in Canada some this summer, might actually try one.

    There’s no secret to really good bread though: use flour and knead it and let it rise. All the fancy engineered foods are designed to save money yet still approximate the flavor and texture.

  5. anon1152 says

    How embarrassing. I see now that I wrote “marketed to me and women” instead of “marketed toward men and women”. Although if things were marketed specifically toward women and me… I would feel special…

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